The Wednesday Accrual: December 17, 2025

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12/17/2025

The Future of AI in Marketing. Your Shortcut to Smarter, Faster Marketing.

Unlock a focused set of AI strategies built to streamline your work and maximize impact. This guide delivers the practical tactics and tools marketers need to start seeing results right away:

  • 7 high-impact AI strategies to accelerate your marketing performance

  • Practical use cases for content creation, lead gen, and personalization

  • Expert insights into how top marketers are using AI today

  • A framework to evaluate and implement AI tools efficiently

Stay ahead of the curve with these top strategies AI helped develop for marketers, built for real-world results.

Accountants Gone Wild

Big Promises, Small Payoff: Tax Cuts Might Not Reach Workers

Most workers are expected to see minimal benefit from Trump’s tax cuts, despite projections of larger average refunds. Over half of taxpayers, especially typical W-2 workers without children, will see little change as affordability pressures continue increasing.

The biggest gains go to higher-income earners and select groups like seniors and high-tax state residents using the expanded SALT deduction. Tax cuts rely on deductions and withholding rules, savings favor top earners and mainly as lump-sum refunds.

Cool Accounting Facts!

Ever wonder how audit sounds more like a podcast than spreadsheet?

The word “audit” comes from the Latin audire, meaning “to hear,” because audits were done by listening to financial reports aloud. Auditors listened to catch mistakes before Excel was born.

Numbers were spoken in public, making audits a live performance. So next time you’re buried in workpapers, remember—auditing began with someone asking, “Wait
 can you repeat that?”

Ready to go upgrade your skills?

Build on your Alteryx fundamentals, teach advanced data transformations, spatial analysis, macros, and analytic apps using financial datasets.

Format: 5–20 min videos, 6 quizzes, final assessment
Prerequisite: Wisdify’s Alteryx Fundamentals for Financial Analysis

What You’ll Learn:

  • Clean, and transform your datasets efficiently

  • Optimize workflows for speed and expansion

  • Identify customer regions and market insights

  • Automate your repetitive duties with macros 

  • Gain sharper insights with data investigation 

Streamline analytics, produce reports quicker, and impress high-value clients.

Available only here in Wisdify.

Numbers Don’t Lie

Accounting Groups Retaliate on Proposed Accounting Downgrade

Nine accounting groups, including the AICPA, are pushing back against a proposed Education Department rule that would remove accounting’s professional degree status and cut graduate loan eligibility. The change overlooks accounting’s licensure, and CPA requirements.

The proposal would cap accounting students at $100,000 in federal loans, while fields like law and medicine qualify for $200,000, risking damage to the shorting talent pipeline. The Education Department says the current rule is not final and remains open to public comments

Twitter Showdown

“When Love and Ledger Meets”

Accountant A: â€œI love balancing the books.”

Accountant B: â€œYou mean arguing with Excel?”

Accountant A: â€œExactly. My true soulmate.”

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